Increased Visibility and Rankings by 40%
- Client Software development
- Date April 2022
- Author Bold Byline.
Our client, a leading provider of fleet management solutions, offers AI-powered dashcams, GPS tracking, and compliance tools to enhance safety, efficiency, and regulatory adherence across industries like logistics, construction, and field services. Facing a rebranding initiative and the relocation of over 2,000 articles to a new CMS, they required a comprehensive strategy to ensure smooth content migration without traffic loss while boosting organic growth. Bold Byline was tasked with improving its content structure, optimizing for SEO, and managing the successful transition of its articles.
Services We Provided
After conducting a thorough site audit, we identified several issues, including content gaps, non-SEO-friendly article templates, and improperly optimized images. To address these challenges, we implemented the following:
- Improved article templates and created SEO-optimized guidelines for writers.
- Conducted competitor analysis and keyword research; shared targeted keyword lists with writers.
- Trained writers on new templates and SEO best practices.
- Created placeholders in the new CMS and redirected existing articles to ensure smooth migration.
- Developed an internal linking and redirection strategy to maintain SEO value during migration.
- Provided ongoing support for SEO strategy, including regular keyword research and article optimization based on competitor analysis.
- Performed site audits to identify and resolve errors, ensuring continuous improvement in site performance.
Proven Outcomes
Within the first quarter following the rebranding and content migration, the following results were achieved:
- Keywords ranking in the top 10 increased significantly, reflecting a substantial enhancement in search visibility.
- Organic user growth reached approximately 32%, indicating a strong increase in website traffic.
- The number of pages ranking on Google saw a remarkable increase of about 150%, expanding our client's digital presence.
- The click-through rate (CTR) improved by approximately 34%, showcasing enhanced engagement with search results.
- The site health score improved by 18%, ensuring better performance and user experience.
"Bold Byline has been instrumental in enhancing our SEO strategy. Their team created detailed guidelines for article optimization and provided essential training for our writers. They consistently track site and article rankings through monthly reports, establishing effective practices that prioritize quality. Their expertise in SEO and strategic leadership have significantly boosted our website's performance and visibility."
